Already today, companies like GUESS or BMW rely on advertising in the young social media and hope to strengthen their brand awareness. So new advertising opportunities on platforms such as Snapchat or TikTok are needed, where the younger generation can also be reached. Apps with a focus on photo and video content, such as Snapchat or TikTok, are the favorites among Gen Z. Statistics show that Generation Z is mobile first, which means they prefer the mobile version of apps or websites. Most of Generation Z have already explored the world of the Internet via cell phone or tablet as children. However, the hope of many marketers that the working people of the respective generation will then register on Facebook and can thus be reached via Facebook Ads is considered rather unfounded. Generation Z may not yet be among the high-income target groups – but this generation, too, will one day start working, earning money and, of course, spending it. Instead of Facebook and Instagram, Generation Z has other communication channels: Snapchat or TikTok. Generation Z (1997-present) is setting new standards in the difficulty of online marketing.
It gets trickier with Generation Y or Millennials (1980-1996), where a majority spend time on Instagram. Many marketers today face a new challenge: How do we reach Generation Z? By comparison, Facebook is an ideal foundation for reaching Generation X (birth years 1960-1979) and Baby Boomers (born before 1960) online. Understanding and reaching Generation Z: Brand loyalty as an advertising strategy But which social channels does Gen Z use particularly frequently? Snapchat or TikTok? We give you an overview of how you can reach Generation Z with organic and paid content on Snapchat or TikTok.
They are tech-savvy, digitally connected and grew up with online media, which is why they are also called digital natives. Generation Z includes teenagers and young adults born around the turn of the year.
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